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Singapore Airlines calls social media pitch

Singapore Airlines has put out a tender to appoint an agency/agencies for social media management, campaign management and production needs.

According to the tender document, interested agencies should have integrated marketing communication capabilities, a strong track record in managing social media, and/or strong experience in production of creative works or social campaigns. Agencies should also have relevant experience in working with leading global brands.

The incumbent on the account is Dentsu Mobius (now rebranded as DM2). The agency will be defending the account. It was last appointed in September 2015 for a period of one year and has had over three years of working experience with SIA.

“It is important to note that while this is a search for an agency/agencies to fulfil SIA’s social media requirements, primarily supporting the Singapore Airlines Head Office located in Singapore, local and regional agencies will have equal opportunities,” the document read.

The Tender Exercise will be conducted in two phases. The first stage will be a prequalification stage, followed by a full RFP exercise.

For the first stage of the RFP, interested vendors will be required to submit their responses to the initial pre-qualification brief. Shortlisted agencies will be issued the tender documentation for Phase 2, and invited to submit a full response and bid.

Vendors should be prepared to make one or more presentations to an evaluation committee as required. These presentations will be held in Singapore at the Singapore Airlines corporate office, according to the document.

Check out more details here.



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