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Sidefame appoints creative and social partner for 4 brands

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Fashion retailer Sidefame Singapore has appointed Section as its creative and social media partner, following a closed door pitch. This is the first time Sidefame  is appointing an agency.The agency will assist the brand in marketing strategies, creative concepts for key events, media buying and monthly social media content creation.The appointment will be for a period of one year and covers the Singapore market, with additional regional campaign roll-outs in markets such as Thailand, Jakarta and Malaysia. Sidefame Singapore currently carries four brands G-Star RAW, Outdoor Products, Anteprima and Marimekko. Section will work on Dutch designer clothing brand G-Star RAW first.“As retailers, we must evolve to fit and serve our clients and brand supporters appropriately in today’s ever changing retail landscape. We believe Section will support us with the expertise and knowledge to communicate and excite the retail shoppers to our brands,” John Ng, director and general manager of Sidefame Singapore, said.“Given the challenging retail landscape, Section is excited to be granted the opportunity to work with Sidefame as partners to create awareness, engagement, and reshape the mindset of the modern day shopper,” Nelson Lee, partner and co-founder of Section, said. 

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