Shangri-La shifts media account to Maxus

Shangri-La has shifted its global media account to media agency Maxus Asia Pacific.The account was previously with OMD for a decade.Brendan Inns, vice president of brand communications at  Shangri-La said: "We have enjoyed a long and fruitful partnership with OMD over the past ten years and we are thankful to them for their significant contribution and service during that time.  Although we have a positive relationship, we believe that with an exciting new brand campaign about to launch, it has come to a natural cycle for us to consider a change to help new ideas and thinking."The account will be handled out of Hong Kong and Singapore, and teams in Shanghai, London and New York will work on the account. Traditional media, digital and search are all part of the assignment.Neil Stewart, CEO of Maxus Asia Pacific said: "I am delighted that Maxus has been appointed to work on such an iconic brand as Shangri-La. Our whole approach to Relationship Media - building the connections and interconnections between prospects, loyalists, media channels and the on-line reputation and presence of brands clearly resonated with Shangri-La."