Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Shangri-La rebrands first China property as Hotel Jen

share on

The first property in mainland China to be rebranded as Hotel Jen is the former Traders Upper East Hotel Beijing, now known as Hotel Jen Upper East Beijing.This is part of the roll-out of Shangri-La's Hotel Jen in major cities around the Asia Pacific.“The opening of Hotel Jen Upper East Beijing is extremely important for our organisation," Greg Dogan, president and CEO of Shangri-La Hotels and Resorts, said.“We recognise the growth of Chinese travellers with a ‘millennial’ mindset who seek simple pleasures, easy efficiencies and the opportunity to indulge their sense of adventure when travelling for leisure or business."In the next phase of the brand's roll-out in mainland China, Traders Hotel, Shenyang will be rebranded as Hotel Jen on 28 March.  Meanwhile, Traders Hotel, Puteri Harbour in Johor Bahru, Malaysia will be rebranded as Hotel Jen on 1 April.Source: Press Release

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window