Following a pitch process that begin in May, the Sentosa Development Corporation (SDC) has appointed MEC to handle media buying for a two-year period.
The remit covers other markets in the region as well, such as Malaysia, India and China, a SDC spokesperson told Marketing.
SDC manages several subsidiaries such as The Sentosa Leisure Management which oversees the operations of Sentosa, and the Sentosa Cove which is responsible for the development and management of the marina resort and residential project.
In January this year, SDC also appointed Mandate Advertising as its creative agency for its brand and tactical campaigns, following a pitch.
The account, previously managed by OMD, covers all of Sentosa’s campaigns locally and regionally.
OMD said the agency had a good partnership with Sentosa for many years and won several awards on the business including this year at the SMA’s and Effies. “We wish them all the best with their new agency partner,” OMD said via a statement.