Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Sengled lights up people’s lives

share on

Shanghai-based smart lighting solutions company Sengled has enlisted creative brand consultancy BSUR Shanghai to develop a brand film to promote the company’s message “Always Surprising”.With a focus on the daily lives of people, Sengled is dedicated to the idea that a light bulb can be continuously reinvented to make life better.The film shows various individuals methodically looking up at something special happening above while a voice over narrates the brand’s ideology. The film finally reveals that the company’s innovation is designed surprisingly inside of a light bulb.https://www.youtube.com/watch?v=RNF4l2mBSggYedda Wen, head of public relations at Sengled, said the brand film reinforces its mission to improve the quality of life.Qin Guo, general manager at BSUR, said: “The idea of looking up and discovering something new and unexpected inside of a simple light bulb is unique and specific to the brand.”The brand film will launch in the US followed by China, with a worldwide push in the coming months.Sengled is the intelligent lighting company, producing a full range of app-controlled, intuitive, eco-friendly products. The company currently holds nearly 300 patents with over 20 years of experience in the LED illumination research, development and manufacturing sector. Sengled is based in Shanghai with operations in Europe and North America.Credits:Title: Be SurprisedAgency: BSUR ShanghaiClient: SengledCreative Director: Paul FallaWriter: Paul Falla, Patrick TomDesigner: Katie ConnorAccount Manager: Qin GuoProduction Company: Six ToesDirector: Patrick TomProducer: Odet Abadia GomezProduction Coordinator: Angel DuDirector of Photography: Gianpaolo LuporiCasting Director: Ariel ShengMakeup Artist: Mandy WongEditor: Xiao Song, Katie ConnorColour Grade: Vincent TaylorPost Production: Moving Picture Company (MPC)Sound Engineer: Gaetan LourmiereMotion Graphics: Snow Zheng

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window