Israeli adtech company SelectMedia has appointed Siddarth Correya as MD of Asia Pacific. Based in Singapore, Correya will oversee operations and strategic expansion across Asia for SelectMedia.
Correya has over a decade of experience in digital and mobile advertising. He will drive SelectMedia’s full stack solutions across both publishers and key demand partners in the region. SelectMedia plans to launch its digital video advertising solution in Asia and is hoping to make a dent in the digital video marketplace by creating more transparency, control and value for all stakeholders.
Prior to joining SelectMedia, Correya has worked with a diverse set of organisations, from early stage start-ups to leading international organisations in India, Indonesia and Singapore. His last appointment as mobile marketing director and digital director at Mediacom APAC saw the agency grow their mobile practice as an integrated part of their overall product. At Mediacom, Correya has worked across leading brands such as P&G, Coca Cola, Dell, Mars and Fonterra.
“I look forward to enhancing the brand philosophy by delivering innovative technology solutions across the emerging markets in Asia. Israel is at the forefront of digital advertising with its cutting-edge growth of technology. Asia is a challenging market but the chance to drive innovative, value driven solutions and bringing these best practices to this growing market is what’s exciting,” Correya said.
“Correya brings to this role a global business understanding and transformative skills through a balance of data-driven insights, integrated marketing solutions and entrepreneurship in the region. His proven skills in helping brands synchronise the product and technology is unique. His diverse experience across sectors and in-depth understanding is the perfect blend for our business here in Asia,” Madi Bachar, chief revenue officer, said.