Scott’s latest campaign pays tribute to mothers

Scott’s, which is a cod liver oil range of emulsions, part of GSK Consumer Healthcare brand portfolio, has launched a new campaign to celebrate mothers.The campaign, created by Grey Singapore runs across Indonesia, Thailand, Malaysia, Singapore, and Hong Kong. As part of the campaign, a long format online video was launched. The campaign captures the moments from the lives of mothers and their children.Together with the brand, the agency has also coined the term #MOMAZING.Watch the video here:http://youtu.be/FNoQ60nA3wUThe 360 campaign will feature 30- second market-specific TVCs, and online digital and social activations. The digital and social media elements will drive the audience to the video. The campaign will also launch new online content that will provide additional product information and encourage user participation.The campaign encourages daily usage by linking the product benefits of Scott’s – namely: the proven impact of DHA and Omega-3 on supporting normal brain function and mental performance – with the word #MOMAZING.“Driving a strong emotional connection with mums is vital to how we will grow our brand. By demonstrating our commitment to helping them support the development of their children, we hope to engender trust and confidence in our product proposition. #MOMAZING is simple, specific and engaging – we are confident Scott’s mums will want to be a part of this and share their moments with us and fellow mums,” said Charles Leslie, global head of vitamins, minerals & supplements, GSK Consumer Healthcare.“We aim to create a movement. The campaign is designed to position Scott’s as a partner to mothers, accompanying them on their child’s developmental journey, giving them the opportunity to share their #MOMAZING moments, stories and pictures. Something mothers do already – but now they have one simple word and hashtag to link it all up, brought to you by Scott’s,” Till Hohmann, Executive Creative Director at GREY Group Asia Pacific said.Campaign Credits:Executive Creative Director & Vice President: Till HohmannCreative Director: Antonio BonifacioCopywriter: Andrew SiebertArt Director: Darren LeongSenior Graphic Designer: Luis FabraAssociate Creative Director: James LiExecutive Producer: Brendan CravitzSenior Vice President, Global Account Director: Lynn ChowSenior Account Director: Penelope WetherillAccount Manager: Celestine QuekVice President, Global Strategy Director: Judd LabartheRegional Planning Director: Daria GouskovaGreyWorks Editorial Assistant: Bobby AguilaRegional PR & Corp Communications Director: Huma QureshiEXTERNAL PARTNERS:Director: Kathi ProsserProduction House: The Sweet Shop, BangkokProducer: Daniel HoExecutive Producer: Claire DavidsonGlobal Executive Producer: Sharlene GeorgeCEO: Paul Prince/Sharlene GeorgeDOP: Aron LeongArt Director: War WaruttamangkoonCasting Director: Aoo SuthipaetEditing & Post Production: Cutters Inc., TokyoEditor: Ryan McGuire/ Aika MiyakeColourist : Eric MaurerFinish: Yusaku Yasuda3D Design & Animation: Modus Operandi, PhilippinesDesign/Animation ECD – Dave McVeighArt Director – Jan LeungAnimator - Wilbert CaneteOriginal Music & Sound Design: Yessian Music:Composer: Christian AlmironCCO: Brian YessianSr. Producer: Jeff FiorelloMixers: Philippe LeSaux and Scott Gatteño