Scoot has shortlisted three agencies for the next round of its creative and digital pitch. Marketing understands that these agencies are BLK J, BBDO and Tribal DDB. Scoot could not comment on the move at the time of writing.
It is also understood that the initial shortlist included around seven agencies, including BBH, BBDO, BLK J, GOVT, Tribal DDB, WE Communications and Edelman. In an earlier conversation with Marketing, a Scoot spokesperson explained that 20 agencies were handpicked for the RFI round, and efforts were made to know each agency through coffee sessions first.
The RFP consists of two parts – brand marketing and social media marketing. According to a brief seen by Marketing, the agencies are tasked with creating a top line 12-month communication strategy which will better place Scoot in terms of consumer consideration.
Most recently, Scoot gave it’s agency partners tickets to fly to various destinations. This was in a bid to help them understand the brand better and experience the airline’s service. The tickets fly to destinations such as Bangkok, Hong Kong, Dalian and Kaohsiung where agencies would be able to fly on Scoot’s 787 Dreamliner.
In September, Scoot confirmed to Marketing that it was speaking to several agencies with regards to a closed door creative and social pitch. Days after calling for a creative and digital pitch, Publicis terminated its contract with Scoot. In a statement confirming the move to Marketing, a spokesperson from Scoot said it has acknowledged Publicis’ termination.