SCMP Group secures The Peak from SPH

SCMP has secured the publishing license for the Hong Kong edition of The Peak magazine from SPH Magazines, the Singapore-based publishing group responsible for The Peak in Singapore, Malaysia, and Indonesia.The deal, which was finalised yesterday, brings a leading English language luxury lifestyle publication to the SCMP Group, complementing an existing strong portfolio of products that cater to luxury advertisers and consumers.The move follows this month’s earlier announcement that SCMP Group will publish Esquire, and is part of the continued expansion into the magazine market, where SCMP Group already dominates the women’s category. The Peak will mark the third men’s title under the group, which also publishes ELLE Men.The Peak magazine has been established in the region for over 20 years and was first published by SPH in Hong Kong in 2004.The well-regarded title specialises in a world of exclusivity and prestige, with a closed circulation targeting highly affluent professionals and social elite. It is predominantly read by senior level businessmen, who travel frequently and earn an annual salary in excess of US$400,000.Hong Kong’s edition of The Peak magazine will be published under newly formed SCMP Group subsidiary, PEAK HK Publishing Limited, under the leadership of Josephine Chan, managing director of SCMP Magazines, who also heads up the group’s other glossy magazine titles ELLE, ELLE Men, Esquire, Cosmopolitan, CosmoGirl! and Harpers’ Bazaar.