SCMP has revamped its recently acquired magazines Destination Macau and DM Exclusive, two titles focused squarely on the lifestyle of Macau.
Destination Macau is the first of the two magazines to be relaunched and has already found strong advertising support from a number of fashion and automotive brands from Chanel, Tiffany, Hugo Boss, Armani, Tissot and Mercedes-Benz.
DM Exclusive will be published later this month.
In April this year South China Morning Post Publishers acquired Destination Macau Limited, the owner of both magazines, for close to HK$6.8 million.
Both titles will keep their focus on lifestyle and will be published in English and Simplified Chinese.
A team of SCMP specialist journalists are have been assigned to both magazines to focus on affluent, modern and discerning readers who seek leisure, gourmet cuisines and world-class entertainment in Macau.
Romanus Ng, general manager of SCMP Advertising and Marketing Solutions, said both titles are well positioned to strengthen marketers’ reach to top-tier clientele.
“In addition, the two revamped titles will be our strong pathfinders to geographically expand from our Hong Kong base to one of the world’s fastest growing luxury retail market.”
Winnie Chung, editorial director of SCMP Specialist Publications, added that the revamped titles feature a new font type, improved photographs and graphics.
“Our Specialist team has worked hard in keeping intact the essence of the magazines while leading the titles to the next level to capture the hearts and minds of generations of readers to come,” she said.
“Macau, being Southern China’s hottest place for highlife entertainment and leisure, will never stop inspiring us with interesting topics and trends, helping us to grow the magazines with our readers.”