SCMP enters content partnership with POLITICO

POLITICO, the global newsroom specialising in politics and policy, and South China Morning Post (SCMP), today announced a strategic content partnership between their newsrooms aimed at deepening coverage of the political, economic and policy dynamics driving US - China relations. Under the multi-year partnership, POLITICO and SCMP's newsrooms will collaborate on content sharing and reporting opportunities, expert contributed content and event partnerships in the US and Asia.The partnership represents a major alignment of two prominent news organisations with "complementary geographical reach and editorial expertise," the press release said, and also represents milestones in both POLITICO's ambition to establish a deeper foothold in Asia and SCMP's growth in the US market. SCMP, meanwhile, has a growing international audience and has launched two new products primarily aimed at the US market this year - Abacus and Inkstone - as part of its mission to lead the global conversation about China. "Readers from across the world are realising that China needs to be better understood through journalism that offers a plurality of views," said Gary Liu, CEO of South China Morning Post. "This collaboration will provide distinctive and contextualized coverage on the interplay between the US and China, a relationship that impacts the entire world.""This content partnership represents a milestone for SCMP by expanding our coverage to new audiences, and allowing us to leverage our breadth and depth of expertise on China with POLITICO, one of the world's most innovative and ambitious digital newsrooms," added Tammy Tam, editor-in-chief of South China Morning Post."The relationship between the US and China is one of the most important conversations shaping this next generation of decision makers, with consequences echoing not only in Washington, DC and Hong Kong, but around the world," said Robert Allbritton, POLITICO's owner and Publisher."We're very excited about this collaboration between two equally ambitious global media companies with a shared set of values and vision for what we produce for our respective audiences," added John Harris, co-founder and editor-in-Chief of POLITICO. "We know that our audiences will be better off and better informed if we tackle this important, dynamic story together."The move follows a move to new offices and a recent rebrand by the SCMP, which was aimed to support the newspaper, as its "transformation is now accelerating as we become a global media company," CEO Gary Liu said at the time. Last year, SCMP appointed a head of global marketing to support its global ambitions as well.