After completing a global assessment, SC Johnson hasÂ selected PHD, part of the Omnicom Group, to manage its global media buying. PHD also handles SC Johnsonâ€™s global media planning.
Earlier this year, in partnership with a third-party consultancy Ebiquity, the company undertook a media buying analysis in nearly a dozen markets globally.
PHD will work with both of the companyâ€™s creative agencies â€“ BBDO and Ogilvy. The company continues to work with both creative agencies globally.
â€śWe are pleased to partner with PHD for global media buying,â€ť said Fisk Johnson, chairman and CEO, SC Johnson said. He added that after an extensive assessment, the company isÂ confident that PHD has the capability and global footprint to help “drive greater efficiencies and reduce complexity.â€ť
Prior to the appointment, its global media buying duties that were understood to be delegated between two agenciesÂ -Omnicom Groupâ€™s PHD and WPPâ€™s Maxus.Â PHD last handled the companyâ€™s digital buying while Maxus led media network on the account, said the article.