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SC Johnson reviews global media buying duties

Consumer product retailer SC Johnson is reviewing the global media buying duties that are currently delegated between two agencies: Omnicom Group’s PHD and WPP’s Maxus, sources have told Adweek. A decision is expected in mid-April.

At present, PHD handles the company’s digital buying while Maxus is the lead media network on the account, said the article.

The current review is said to focus on regional capabilities and costs. Marketing has reached out to SC Johnson’s Asia-based counterparts for comment.

According to estimates reported on Adweek, SC Johnson’s global media spends rake up to US$1 billion to US$1.2 billion annually, with $300 million of that invested in the U.S., the company’s largest market.

The review follows the company’s shift of global communications planning from Maxus to PHD in January.

The creative business remains split between EnergyBBDO and Ogilvy & Mather. SCJ had appointed BBDO, Ogilvy and Maxus in 2011 after an eight-month review, subsequently terminating a nearly six-decade relationship with Draftfcb.

Salman Amin, who joined SC Johnson in 2013 as chief operating officer, is leading these changes. Prior to SC Johnson, Amin held marketing roles at PepsiCo for 17 years.

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