SapientNitro has hired Melanie Cook, previously from Saatchi & Saatchi, as head of strategy to oversee Singapore and Hong Kong strategic teams.
Cook(pictured), based in Singapore will report directly to managing director Kim Douglas, and will oversee the development and growth of the strategy team in APAC.
She will also lead the strategic development of all the agency’s clients including; Unilever, MetLife, Moët, EYS as well as global clients Citibank and Coca Cola.
Cook has worked across a variety of agencies both in the UK and across Asia. She has over fifteen years of industry experience and has worked with multinational clients including P&G, Unilever, Tesco, Lenovo, Toyota, Lexus.
“As a systems scientist I see the world as an ecosystem interconnected by the shared experiences between individuals, communities and businesses. They are a powerful force shaping the world today,” said Cook.
Earlier this year, the agency also hired Andy Greenway, as executive creative director, APAC at SapientNitro. He was last regional creative director, APAC at Saatchi & Saatchi, where he worked for nearly 10 years.