Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

SAP and Adobe join forces

share on

SAP and Adobe have partnered in a global agreement targeted at digital marketing and omni-channel commerce for enterprise customers.As part of the global partnership, SAP plans to resell Adobe Marketing Cloud with the SAP HANA platform and the Hybris Commerce Suite. The combination of digital marketing and commerce solutions from SAP and Adobe aims to help enable businesses analyse data across marketing channels and customer touch points.Adobe and SAP will both invest marketing, sales and development resources in the partnership.The partnership will also aim to deliver more relevant, contextual customer experiences and ultimately move one step closer to real-time customer engagement and drive better business results, said Adobe and SAP in a press statement.“SAP HANA gives us an opportunity to rethink entire industries and ultimately help amplify the potential of users from CIOs to CMOs,” Vishal Sikka, member of the executive board of SAP, Products & Innovation said."Brad Rencher, senior vice president and general manager of Adobe’s Digital Marketing Business added that today’s most successful brands use digital marketing to drive their businesses. "In this new world, a strong bridge connecting the worlds of the CMO and CIO is a strategic imperative,” Rencher (pictured) added.The new offering is expected to benefit brands in the following ways:Omni-channel commerce: This is an integration between the hybris Commerce Suite and the Adobe Marketing Cloud and will enable marketers to personalise consumers’ shopping experience from brand engagement and marketing to immersive omni-channel shopping experiences.Data-driven insights: By uniting the power of the SAP Customer Engagement Intelligence and with digital marketing capabilities from Adobe Marketing Cloud, marketers can get a holistic view of the customer and relevant transactions across paid, earned and owned channels.Engaging customer experiences: Integration among SAP HANA, the hybris Commerce Suite and the Adobe Marketing Cloud will allow marketers to engage and deepen customer relationships and help drive revenue across touch points like the web, social and communities.Market with speed and precision: By using SAP HANA to help identify high-value opportunities and Adobe Marketing Cloud to drive digital marketing execution, marketers can move from data to insight to action faster.The partnership is global and non exclusive. No time frame has been ironed out and how this will be adapted to APAC markets is yet to be panned out. 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window