San Miguel Beermen stars in new beer TVC

The San Miguel Beermen stars in San Miguel Beer’s new TVC to partly publicize the country’s iconic beer brand higly-anticipated return to the Philippine Basketball Association’s Commissioner's Cup this year.The 33-second spot via Universal McCann called "Bilib" features funny man Vic Sotto alongside his Marc Pingris, LA Tenorio, Japeth Aguilar, and June Mar Fajardo – undoubtedly the face of the San Miguel Beermen basketball team. Its hilarious overall, but the court giants may need more practice with Sotto in the acting studio.https://www.youtube.com/watch?v=z_5t8T4P0oUThe flagship team of conglomerate San Miguel Corporation has carried the Petron Blaze brand since the 2011 Governors’ Cup. At that time, the San Miguel Beer was lent to the conglomerate’s team in the ASEAN Basketball League. The team has also carried brands of Magnolia and Gold Eagle Beer in the past and has won a total of 19 championships.CREDITSAgency: McCann Worldgroup PhilippinesClient: San Miguel Brewery Inc.Product: San Miguel Pale PilsenProduction House: 88 Storey FilmsDirector: Mark QuerubinProducer: Barbie LeybaAccounts: Mon Garcia, Mitzie Nacianceno, Ciox Laurino, Mel Balmaceda, Kathy RoqueCreatives: Raul Castro, NJ Mijares, Reggie Taganahan