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Damien Cummings_Samsung

Samsung restructures, lays off staff

In a major restructure under new regional CEO, Samsung has let some of its staff go. This includes senior marketers.

It is believed that among those affected is digital and social media lead Damien Cummings(pictured). When contacted, Cummings directed queries to Samsung’s corporate communications.

A spokesperson for Samsung said: In light of business needs, Samsung South East Asia & Oceania has reallocated a very small part of its workforce.”

The spokesperson he declined to comment on what the percentage of the workforce has been made redundant, and across which roles.

An internal source said about 20 people have been affected by the restructure. Several other business units are affected aside from marketing as well, sources said.

This is a result of a major restructuring move by newly installed president and CEO for the region KK Park, said the source.

Park replaced former lead Gregory Lee, who Samsung has transferred to lead its business in America in July this year. Lee led Samsung Asia for more than three years and it is understood the transfer was a sudden one.

Other sources indicated the restructure is to place more focus on local markets rather than the region as a whole.

In May this year, the company went on an aggressive hiring spree under Gregory Lee, making several senior communications appointments.

During that period, Ranji David joined as regional head of digital marketing, Grace Yi was made regional head of e-Commerce and Richard Joyce was appointed to lead corporate affairs for Southeast Asia and Oceania.

David has since moved to a new role as head of media

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