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Salon de Pro taps Anita Yuen for new product push

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Salon de Pro is taking key competitor Bigen (美源髮采) and its iconic brand endorser Kenneth Tsang, head-on with a refreshing new ad to back its latest foam type hair colour, starring local actress Anita Yuen.https://vimeo.com/116120497For years, the competition between the two Japanese-based companies has been fierce. It was 1986 when the long-established hair color provider Bigen first tapped Kenneth Tsang to star in a 20 seconds TV commercial with the scantiest lines that later become legendary in the advertising scene across the 90's in Hong Kong.https://www.youtube.com/watch?v=VjOIP4e_IIAIn 2013, Salon de Pro poached the brand endorser for a new TV spot which said Tsang has moved on to Salon de Pro's odorless hair colour products for men.https://www.youtube.com/watch?v=YGMHxPUsR5MCreated by independent creative outfit Two Hundred, Salon de Pro's latest TV commercial this year appears more eclectic and personal. What do you think?Credits:Brand: Salon de ProCreative agency: twohundredCreative director: Christine Pong, Derek Wong, O’PoonWriter: Christine Pong, Derek WongArt director: O’Poon, Chan Kai KwanDirector: Ricky@HayashiPost production: POMedia agency: Maxus

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