Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Sainsbury’s sells first ever same-sex Valentine's Day card

share on

UK supermarket chain, Sainsbury’s, is selling a range of Valentine’s Day cards that represent same-sex couples for the first time.The cards feature illustrations of a woman and a woman, or a man and a man on its design, with the caption "You + Me."James Brown, the director of commercial at Sainsbury’s, told The Independent that the brand hope to give customers "the ability to choose the card that’s right for them.”The move wins applause from netizens who concern about gay and lesbian rights.Great news that @sainsburys are selling same sex #valentines cards. #loveislove #Equality #GayRights pic.twitter.com/XxwqEib03D— DAZ (@DazTheBeard) February 7, 2017Well done @sainsburys #valentines #lgbt #diversity #loveislove #gaygirls pic.twitter.com/0Sp95SoGVA— Sarah Lucas (@domster1983) February 2, 2017Well done @Sainsburys for introducing same-sex cards for Valentine’s Day #LGBT #Valentines https://t.co/M6Xuqi2nAV… via @SainsburysNews pic.twitter.com/S3dIS7knGZ— C Campbell-Austin (@ColinCAustin) February 7, 2017

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window