The agency culture in Hong Kong is known for its excessive working hours.
The topic recently resurfaced after an article highlighted employee benefits for working overtime. Saatchi & Saatchi isÂ making an effort to resolve that.
The agency has rolled out an internal initiative to encourage staff to leave the office at a specific time, due to what it claimed to be an environmental concern.
Dubbed â€śBark you up at 6:45â€ť, the program kicked off last night at the Hong Kong office to mark the first episode of what it calls the â€śGreen Officeâ€ť movement that will keep running.
Twice a month, the agency will unplug the light and air conditioning at 6:45pm sharp to urge staff to leave work. Reminders were given prior to the action offline and online.
They are serious. Staff would be hounded to leave as the agency has literally unleashed a group of dogs to drive everyone out of the office. For the stubborn few who insist to stay will even receive warning from the agency.
â€śItâ€™s a Win-Win-Win situation,â€ť says Alexis Chiu, managing director of Saatchi & Saatchi South China.
â€śCutting down on energy means the Earth wins. Leaving early means our staff wins. And with happy, efficient staff who produce better work, our clients win. Thatâ€™s creativity at its best.â€ť
The first action is taken in Hong Kong before spreading to the mainland with a hope to influence other agencies to join forces.