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Saatchi & Saatchi Arachnid's David Soo replaces Chin Weng Keong

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Chin Weng Keong(pictured), from Saatchi & Saatchi Arachnid is retiring. He will be succeeded by David Soo, previously the general manager of Saatchi & Saatchi Arachnid. Soo assumed his new role as managing director on 1 May 2016.Soo has 20 years of industry experience combining traditional and digital knowledge. He started his career in Bates Advertising in 1996. In the seven years there, he worked on Nokia, Dutch Lady, HSBC and Heineken. In 2002 he joined Astana International, a subsidiary of Bates to set up its operations in Indonesia.As the GM of Saatchi & Saatchi Arachnid, he was part of the team to win 17 Agency of the Year titles across six agency categories in the last six years at the annual A+M Advertising Agency of the Year Awards. He is also the Chief Integration Officer of Malaysia Publicis One.Tan Kien Eng, CEO of the newly formed Publicis One Malaysia said,” Chin has steered Arachnid to become one of the most awarded and respected digital agencies in the region. He has made lasting contributions to the agency as well as the Industry. I thank him for his service and for delaying his retirement plans so that Soo can ease into his new role. I wish him the best as he begins a new phase in his life.”Chin, co- founded Arachnid, one of Asia’s leading digital agencies in 1996 before Publicis Groupe acquired it in 2012.Chin said, “It has been an incredible 20-year run, and I owe so much of it to so many people both inside and outside the agency. It's never easy leaving such a legacy behind but it’s a bit easier knowing that it's in the extremely capable hands of David Soo who will take it further than I was ever able to.”Soo added, “We’ve grown from strength to strength over the years. I believe our next 20 years will continue to be both exciting and rewarding. I will miss Weng Keong, a dear friend, as we embark on our next chapter.”Saatchi& Saatchi Arachnid is one of the brands under the recently set up Publicis One Malaysia umbrella which also include Leo Burnett, Arc, Publicis, Saatchi & Saatchi, AdSell, Starcom, Mediavest, Optimedia and Liquid Thread.

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