Justin Billingsley, former COO of Saatchi & Saatchi in Europe, Middle East and Africa (EMEA), has been promoted to the newly created and global role of CEO of dynamic markets at Saatchi & Saatchi Worldwide.
The promotion is part of Saatchi & Saatchi Worldwide global CEO Robert Senior’s reorganisation of the way the agency’s offices around the world are managed by senior executives.
Rather than managing markets by geographical regions, Saatchi & Saatchi has divided its offices into roughly two market clusters – established and emerging markets.
CEOs of established markets or markets with steady growth such as the UK, New York, Germany, Italy, China and Australia will report to Saatchi & Saatchi Worldwide COO Chris Foster.
Meanwhile, CEOs of emerging markets which offer growth opportunities will report to Billingsley who will also lead future initiatives for mergers and acquisitions for the network.
Billingsley said: “The brands we serve live in a flat and borderless world and our agency must do so too. To cluster markets based on what they mean to our clients versus where they are is smart.”
He added that majority of the next half a billion middle class consumers will come from emerging markets in the future.
Last September, Saatchi & Saatchi announced its promotion of Foster from his previous role of chairman and regional CEO of the Asia-Pacific to global COO.
The roles of EMEA and APAC CEOs will not be replaced.