S4M expands into Asia

S4M (Success for Mobile), an international mobile and tech company today has launched in the APAC region after successfully raising US$8 million in funding last year.Its mobile-native proprietary technology provides advertisers and media agencies a evaluation and optimisation of mobile campaigns in real-time. In a statement, the company said it has accelerated its international expansion and has now grown to over 85 employees with offices in the US, UK, France, Germany, Brazil and Singapore.S4M's APAC office is based in Singapore, with operations led by Gavin Buxton, vice president of sales APAC. Buxton is responsible for the regional expansion of the company. With over 15 years of experience in digital marketing, which includes leadership roles at Turner Broadbasting, LinkedIn and Microsoft, Buxton brings with him great depth of knowledge and understanding to the fast-changing mobile industry and related opportunities for consumers, publishers and brands.“Harnessin opportunities for users and advertisers through mobile data, programmatic technology and creative innovation is key to mobile marketing success. Today, end-users are seeking non-intrusive, contextual and creative advertising experiences and S4M provides marketers a smarter way to deliver engaging brand messages,” said Buxton.Christophe Collet, CEO of S4M, said: "We have high hopes for the APAC region, as the mobile landscape here is set to grow exponentially. S4M's expansion into Asia with an active office in Singapore is a significant milestone for us. This is a market with huge growth and mobile potential, and provides great opportunity."