Royal Brunei Airlines has re-appointed global digital marketing agency Happy Marketer as its global digital agency for the next two years. The appointment follows a competitive pitch which saw at least three other agencies vying for the account.
Incumbent Happy Marketer has been Royal Brunei Airlines’ digital marketing agency since February 2014. Following the re-appointment, the agency will provide Google Analytics, SEO, email marketing and online advertising services for the airlines. Together the two companies have increased bookings by 38% year-on-year through a variety of digital marketing strategies.
“Happy Marketer has continued to assist us with sharp strategies, not only to drive scale across our key markets but also to do so in a cost-efficient manner. Royal Brunei Airlines is happy to continue this fruitful partnership for years to come,” Brett McDougal, Royal Brunei Airlines’ executive general manager, sales and marketing, said.
“We are thrilled to continue our longstanding relationship with Royal Brunei Airlines. It’s been a privilege partnering with them on a range of digital marketing services, from SEO and analytics to email marketing and online advertising. We are excited to continue taking the brand to new heights online,” Rachit Dayal, managing partner at Happy Marketer, said.