Roy Tan now MD of IF Isobar

Aegis Media Malaysia has appointed Roy Tan (centre) as the new managing director of IF Isobar Malaysia.Roy, who currently heads Jumptank, will continue his role at Jumptank and drive convergence and digital solutions for the rest of the Aegis Group of companies in Malaysia. He was previously CEO of Carat Malaysia, also part of the Aegis Group.Roy will jointly run IF Isobar with Liew Sanyen (left), executive creative director, with the support of Christopher Koh (right), executive director, both of whom are founding partners of the agency.Commenting on his new role, Roy said "It is truly rare to work with an agency which is filled with superbly talented creative people who are passionate about digital and the power it has to influence their Client's businesses."Established in 2002, IF Isobar (formerly known as IF Interactive) is a full service digital agency with clients like Honda, Unilever, Astro, Discovery and KFC among others.The agency's work ranges from small digital consumer campaigns and interactive installations to full scale integrated communications strategy involving social, mobile, video and digital development.