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Roy Soetanto named Cheil Taiwan MD

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Roy Soetanto has joined Cheil Taiwan as managing director and chief operating officer.Soetanto was previously president and managing director at DDB Group in Taiwan.He believes advertising agencies face the same challenge across the board, which is that advertising and marketing budgets are shifting from traditional to digital media and integrated marketing is all the rage.“Our objective is to be a comprehensive marketing and communications company with strategic thinking, creative ideas, while also being innovating," Soetanto said.

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