Rosewood readies for major APAC expansion

With some 21 new hotels set to open across Asia over the next four years, Rosewood Hotel Group has expanded its sales network to Bangkok and named David Campbell as regional director of sales and marketing to head the new office.The regional sales office will represent Rosewood Hotel Group’s 55 hotels in 18 countries worldwide under three distinct brands Rosewood Hotels & Resorts, New World Hotels & Resorts and neighbourhood lifestyle pentahotels. “Establishing a regional sales office in Bangkok is a significant milestone for Rosewood Hotel Group to support our rapid growth,” May Pendraat Kredner, vice president – sales and marketing, said.“With David at the helm and by adding Bangkok to our existing sales offices in Hong Kong, Beijing and Shanghai, we are well positioned to capitalise on the strength of our Southeast Asia feeder markets to help us reach our expansion goals.” Campbell has more than 16 years of Asia hospitality experience and most recently was director of sales and marketing for Rosewood Beijing where he played a key role in the successful opening of Rosewood’s Asia debut property and the introduction of the Rosewood brand to the region. Prior to joining Rosewood, Campbell held sales and marketing leadership positions with luxury properties including The Peninsula Shanghai and St. Regis Singapore.