Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Rolls-Royce appoints agencies to handle creative duties on project basis

share on

Rolls-Royce Motor Cars has appointed two agencies to handle creative duties for an upcoming project. Marketing understands BBH will handle above-the-line creative duties while TMRW will be responsible for below-the-line activities. I_Possible is the retainer agency handling creative duties for Rolls-Royce.Rolls-Royce declined to comment on Marketing's queries.This appointment comes after Rolls-Royce appointed Zeno Group Singapore to manage its social media content in Asia Pacific, following a pitch held in July. In a statement to Marketing, a spokesperson for Rolls-Royce Motor Cars said work is expected to roll out this month.“The Asia Pacific region is becoming a bright spot for mobile connectivity. The region enjoys growing smartphone penetration, high mobile data transfer speeds and one of the longest mobile usage stats across all demographic segments. But more than just a general direction to go mobile, the latter fact means we can no longer simply make do with mobile derivations of other digital initiatives,” the spokesperson said.“Rather, we must now create rich, engaging and relevant customer experiences made specifically for mobile platforms. With so much of social media success relying on stand-out content, Rolls-Royce Motor Cars has appointed Zeno, a specialized digital agency to drive conversations across social media platforms,” the spokesperson added.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window