Right Hook Communications bags new accounts

Local boutique PR agency Right Hook Communications has added three new clients to its roster. The agency has bagged an account with Kinetika Xtreme a new fitness club for six months.“With the agency's experience and proven track record so far, this is definitely the right step moving forward in creating awareness for my business,” Ghaneswaran Sukumaran, founder and owner of Kinetika Xtreme said.Meanwhile the agency has also gotten on board tech firm Appier for a month long appointment and Selfish Gene Café an eatery along Craig Rd for six months. The agency will be tasked to  craft media releases; facilitating media interviews; handle social media management; organise media events and handle marketing activities.“We’re really happy to be working on these new clients and given how different they all are, this will challenge us to adopt different approaches for each one instead of a ‘one size fits all’ strategy which is something the team is very much against,” Wesley Gunter (pictured), founder and PR director of Right Hook Communications said.Recently, Right Hook also beefed up its team with the appointment of new PR consultant Tania Heng who previously worked as a writer at Cuisine & Wine Asia and most recently was in the marketing team at Resorts World Sentosa overseeing all F&B establishments.Right Hook has had the opportunity to service many big brands in the lifestyle and business sector including Gattopardo, Suntec International Convention Center, Simpson Marine and DML Live. Current retainer clients serviced by Right Hook include mobile app BlastOut, online retailer SOSOON and F&B establishments Truffle Gourmet and Copper Chimney.