Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

RHB hits a century

share on

RHB Bank has launched the Share the Pride campaign to promote its 100th anniversary.The campaign features a Facebook contest called Share the Pride targeted at customers and non-customers of RHB Bank aged 18 to 34 years old.Kishore Samuel, head, group corporate brand management of RHB Bank, told A+M, the celebration is also focusing on internal activities within the organisation."We are proud and happy to celebrate this within and to the public, many consumer based campaigns have gone out in conjunction with our 100 years."The campaign aims to increase the Facebook "likes" and data mining for future marketing purposes.On Facebook, "Question of the Day" related to RHB will be asked for participants to stand a chance to win prizes.The campaign is promoted via its Facebook page with the #RHB100years hashtag, roadshows and carnival.The media agency for this campaign is Universal McCann while digital is managed by Rally.RHB Bank is the first national bank in Malaysia.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window