RFI Studios China wins Audi R8 LMS Cup’s digital business

RFI Studios, the full-service digital arm of Ruder Finn, has won a competitive pitch for the Audi R8 LMS Cup digital retainer in China.RFI Studios will provide social media communications for both English and Chinese platforms including Sina Weibo, WeChat, Youku, Facebook, Instagram and YouTube, as well as current website maintenance.The agency will also provide social media crisis management and race weekend on-site social media communications in Japan, Korea, Malaysia, Taiwan and China.Roland Wei, head of RFI Studios China, said the win validates the agency’s creative capabilities and expertise in the global social media landscape.Ruder Finn has worked with Audi China since 1999. In 2014, Ruder Finn was selected as the PR agency for the Audi R8 LMS Cup after a pitch among local and international agencies.The agency also provided PR support for Audi Sport customer racing Asia entries in other competitions, including the GT Asia Series, the premier Asian motorsport event.