SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

Elizabth ARden

Revlon to acquire Elizabeth Arden

Consolidation in the industry is nothing new these days and the latest ones in the news are Revlon and Elizabeth Arden.

In a deal costing nearly $870 million, Revlon has said it will acquire all of the outstanding shares of Elizabeth Arden for $14.00 per share in cash.

Revlon will benefit from greater scale, an expanded global footprint, and a significant presence across all major beauty channels and categories, including the addition of Elizabeth Arden’s growing prestige skin care, color cosmetics and fragrances.

The combination will leverage Revlon’s scale across major vendors and manufacturing partners, improving distribution and procurement. Cost synergies of approximately $140 million are expected to be achieved through the elimination of duplicative activities, leveraging purchasing scale, and optimising the manufacturing and distribution networks of the combined company.

The companies anticipate that they will achieve additional growth opportunities in both sales channels and geographies.

Fabian Garcia, president and chief executive officer of Revlon said: “This acquisition is strategically and financially compelling. Elizabeth Arden and Revlon are both known for their iconic brands, entrepreneurial spirit and commitment to innovation, quality and excellence.”

“Combining our brands, talent, and global distribution will give our company a significant presence in all major channels and categories, while accelerating sales growth in existing and new geographic regions. We look forward to bringing together our two top-notch teams to form a global leader in beauty.”

E. Scott Beattie, chairman, president and chief executive officer of Elizabeth Arden, said: “We believe this is a compelling transaction that delivers certain value to our shareholders, while recognizing the unique equity in the Elizabeth Arden brand, our impressive fragrance portfolio and global footprint, as well as the positive momentum and growth potential for our business.”

“We look forward to working with the Revlon leadership team to create a leading global beauty company, able to provide accelerated growth for the Elizabeth Arden-branded products as well as our prestige licensed fragrance portfolio, and broader opportunities for many of our employees.”

Read More News

in Indonesia by

Adidas goes for football fans

Adidas has launched a campaign aimed at engaging youths and football fans to promote its new Predator Lethal Zones boot for footba..

Trending

Leave a Reply

You must be logged in to post a comment.