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20160808 reuters

Reuter Communications与INNOMATIVE宣布达成战略合作

Reuter Communications 与中国领先数字化营销机构INNOMATIVE达成了战略合作,联手为大中华区的高端奢侈品客户提供专利性数字营销产品。

本次合作中,Reuter Communications将赢得INNOMATIVE的深度数据分析及数字化营销能力,而INNOMATIVE则将通过Reuter Communications对高端奢侈品客户的市场传播经验获得更多的业务合作机会。

两家传播机构将联手提供一项具有整合性功能的数字营销解决方案EYWA,它可以帮助品牌管理所有线上数据的动态情况,并通过系统进行自动化数据分析,进而根据分析结果,打造更高效的数字营销活动。

两家传播机构的现有客户包括:安缦酒店、洲际酒店集团、苏富比拍卖行、Ralph Lauren、Delvaux、哈罗德百货公司、TOMS、Mytheresa.com以及施华洛世奇。

Reuter Communications的创始人及首席行政官Chloe Reuter说:「本次合作将增强我们现有的数字传播能力,我们也非常期待为客户提供最前沿的数字化产品和服务。」

INNOMATIVE 主理合伙人Alex Shen说:「两家传播机构都具备非常专业的技术、人才和经验,而本次战略合作将最大化彼此的优势。我们非常期待能够一起工作,更好的服务于高端奢侈品领域的现有客户及新客户。」

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