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Resorts World Genting rebrands Theme Park Hotel

Resorts World Genting (RWG) has rebranded its Theme Park Hotel to Hotel on the Park with a new concept “All you see is not all you get”. This is as it seeks to house more families in the existing space. This move follows the construction of the world’s first Twentieth Century Fox World theme park nearby.

In a statement to A+M, a spokesperson for RWG said the rebranding was part of the Genting Integrated Tourism Plan to revamp the resort, which includes SkyAvenue, Awana Transport Hub, Awana Skyway and new hotels, in addition to the new theme park. Promotion of the new hotel is done via Facebook and online channels such as the RWG website, the spokesperson added. There will be no key personnel changes.

Theme Park Hotel, formerly known as the Highlands Hotel, was built in the seventies.

“It’s an old structure, based on a boxy, old school, industrial design. We wanted something exciting, new and different,” Edward Holloway, senior vice president of hotel operations, RWG, said. He added that Hotel on the Park was designed to be a “fun hotel”.

“We wanted the wow factor, so we decided to make a wish list of all the things a guest might want in a hotel room, such as an armchair, an armoire and a TV. We went to design a surreal hotel which was stripped to the bare minimum to provide more bedspace, but one that would have all the expected things drawn in,” Holloway said.

According to the press statement, RWG is doubling the capacity of the rooms at Hotel on the Park in preparation for the influx of visitors to the new Twentieth Century Fox World theme park.

Last year, research findings from Affin Hwang Investment Bank stated the future of Genting Malaysia (GENM) looks positive due to the investments it is making into growing its gaming capacity. The report came following a review with GENM’s management. Visitor arrivals for the resort are set to grow sharply and the management expects RWG to record 30 million visitors annually by 2020. RWG currently contributes 80% of GENM’s group earnings.

Check out the rebranded hotel here:

 
Janice Tan
Journalist
Marketing Magazine Singapore
A Millennial who enjoys binge-watching TV shows on Netflix, Janice Tan loves engaging in conversations about history, culture, politics and sports. She also delights in learning new languages, reading and travelling. Easily tickled, she is always on the lookout for witty campaigns, especially those that leverage on pop culture trends.

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