Republic Polytechnic (RP) has appointed antics@play as its lead agency to support its office of corporate communications. This is in a bid to spearhead the polytechnic’s integrated marketing campaign 2018 which leads up to its Open House 2019. The appointment will be for two years.
Following the appointment, the agency will drives its ATL creative, social media strategy and content development, in addition to its microsite and video production. The creative and social media content of the campaign will focus on RP’s unique teaching pedagogy and schools, as well as vibrant campus life, culture and spirit, to appeal to potential students in upper secondary levels.
“Youth marketing and education are passion points for antics@play. With the fast-evolving landscape in youth and adult learning, we are excited to have this opportunity to reframe the polytechnic education narrative,” Winnie Pua, managing director, antics@play said.
RP has been active in the market research space, with its recent partnership with the Market Research Society Singapore (MRSS) and the National Trades Union Congress (NTUC). As part of the partnership, RP, MRSS and NTUC will launch Singapore’s first Advanced Certificate in Market Research programme.
Co-delivered by RP and MRSS, the programme intends to help market research and marketing professionals develop skills for improved decision making to discover new business opportunities. The four-month Continuing Education and Training programme, inline with the national SkillsFuture movement, commences in April 2018 and comprises six modules.