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Reinhold Carl leaves Audi Hong Kong

Reinhold Carl (pictured), managing director of Audi Hong Kong since 2012, will return to Audi’s German headquarters at the end of March, with Rene Koneberg, director of brand operations for Audi China, stepping in to replace him.

Effective 1 April, Koneberg will be responsible for the operation and expansion of Audi in Hong Kong and Macau.

Koneberg has been with Audi China for more than three years, covering brand marketing, including events, co-operations and new media. During the service he has launched Audi R8 LMS Cup and Audi Trainer Academy. Prior to that he was sales director at Audi AG.

“We extend a warm welcome to René Koneberg and look forward to benefiting from his expertise to further enhance our position as a leading premium brand in Hong Kong,” said Dietmar Voggenreiter, president Audi China.

Audi Hong Kong is part of Volkswagen Group Hong Kong and started operations on January 1, 2013. The company reported double digit growth in both 2013 and 2014.

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