LOOK Reese's shuts down haters online this holiday season

Peanut butter chocolate brand Reese's faced a fair bit of flak for its Christmas product this year.The chocolate makers, who have been creating little Christmas tree-shaped candies for over 20 years, received a cold shoulder online from its consumers for its trees being a little pudgy and oddly shaped this year.https://twitter.com/DoomBucky/status/661038366125895680/photo/1?ref_src=twsrc^tfwThat awkward moment when the #Reeses Christmas Trees actually look like um, something else: https://t.co/Qxt1jSj1c2 pic.twitter.com/8HECyYBmdb— Z100 New York (@Z100NewYork) December 4, 2015#reeses you call it a tree. I think the rest of us see it as a turd. #homelife #whiteaintright pic.twitter.com/zSl4KsEinD— Shelf Life Shop (@shelflife_shop) November 15, 2015So what did the brand do to shut down the negativity? Well, it got cheeky.Reese's decided to take all that hate and turn it into an ad campaign against “tree shaming” with a hashtag #AllTreesAreBeautiful.Check out the tweets:https://twitter.com/ReesesPBCups/status/672492207727857664https://twitter.com/ReesesPBCups/status/672120819586342912https://twitter.com/ReesesPBCups/status/672883776943443968https://twitter.com/ReesesPBCups/status/673607904323371008https://twitter.com/ReesesPBCups/status/675743190922747904 Nicely played Reese's.