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Red Fuse promotes Shubha George as Asia MD

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Red Fuse Communications has promoted Shubha George to Asia managing director and India CEO with immediate effect. George will lead the development of integrated marketing communications for Colgate-Palmolive across Asia. She will continue to be based out of Mumbai as also continuing to report in to New York based, Stephen Forcione, Global CEO at Red Fuse Communications.George's new remit will be in addition to her current role of CEO India, Red Fuse Communications; a role she assumed in 2013. Prior to joining Red Fuse, George was the CEO at MEC India, where she started working on the Colgate-Palmolive business. During her MEC career, the team at MEC India delivered outstanding results on the business, with award winning work including best creative use of media at the Global Festival of Media in 2012 and multiple awards in India’s media awards across TV, print and digital. George also led the development of digital, sports marketing and content partnerships for the agency.George commented: “Working with Colgate-Palmolive and the Red Fuse teams at both Mumbai and Hong Kong has been a truly rewarding experience; and with my new responsibilities, I look forward excitedly to contribute to Colgate-Palmolive’s success in the region by efficiently and creatively cross – pollinating ideas and processes across and between, people and offices.”

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