Reading Room rebrands

Following the management buy back of Reading Room Asia Pacific by founders Margaret Manning and Simon Usher, the digital agency has now rebranded and will be known as Adelphi Digital.The full name of the agency is Adelphi Digital Consulting Group. Operationally, the business will run as usual and the management will remain the same. According to Manning, Adelphi is a Greek word denoting a close and faithful partnership.“We felt this perfectly represented both our internal culture and also the idea of expert partnership with clients, said Manning.In addition to the rebrand, the company has now strengthened its consulting team, particularly around data services. These services are: Customer and business data strategyDevelopment of CRM structures and deploymentDevelopment of single customer viewsData mining and insight developmentDynamic segmentation based on behavioural dataCustomer predictive modelling for scorecarding and recommendation enginesMultivariant testing and Evaluation frameworksDashboard and visualisation of Business DataThe company's current Asia Pacific businesses are headquartered in Singapore and the agency also has four offices in Australia. It also recently launched in Thailand and has clients across the whole region including China, Hong Kong and Malaysia.