Razorfish APAC chairman takes on global role

Razorfish has promoted Vincent Digonnet (pictured), executive chairman Asia Pacific, to a global role within the agency’s international network.As chief growth and transformation officer, Digonnet will work to replicate Razorfish’s growth and success in Asia, sharing the innovations and business practices of Asia with the rest of the international Razorfish network and clients.Digonnet will report to Michael Karg, global CEO of Razorfish."The transformation of our APAC business was driven by Digonnet," Karg said."Since joining to lead the Razorfish APAC team in 2010, Digonnet has fundamentally transformed our operations in APAC. Under Digonnet’s visionary leadership, growth at Razorfish in APAC has doubled."A snapshot of Razorfish clients including Nike China, ASUS, Pepsi, P&G’s Pampers and P&G’s Vidal Sassoon."Asia is a powerhouse of innovation," Digonnet added."I’ve been speaking to business leaders the world-over about this for more than a year. I’m proud to now show Razorfish forms part of the active legacy of business innovation coming from APAC."He said in his new role he will be sharing the innovation and knowledge of the region with global business leaders, clients and Razorfish’s leaders globally.