Digital agency Razorfish has appointed Euan Wilcox, previously from The Upper Storey, as senior vice president of SEA operations, based in Singapore.
Wilcox will lead Razorfish’s team to service its international clients leveraging the Sydney, Shanghai, Delhi and Hong Kong offices as well.
The Singapore office will focus on global and regional clients for their Southeast Asia and Asia duties. He will report to Vincent Digonnet, president Razorfish APAC, based out of Shanghai.
Diggonet said: “Singapore presence is key to our further development in Asia as most of our global clients have their APAC HQ there. And we need a very experienced management with key strategic talents in Singapore to leverage our existing excellence centers in the region.”
Stephan Beringer, responsible for the International network development and integration of both Digitas and Razorfish said: “Our APAC expansion is key to the development of the worldwide clients of Razorfish, at the same time we want to retain our agility by having a hub and spoke strategy, as the strength of our network resides in the depth and creativity of its technology centers.”
Razorfish is part of VivaKi, a Publicis Group entity. VivaKi also houses digital specialist agency Digitas and media communications companies (Starcom Mediavest Group and ZenithOptimedia).