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Razorfish acquires 2DataFish

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Publicis-owned digital agency Razorfish Global has acquired Sydney-based 2DataFish to strengthen its commerce and data analytics capabilities.The acquisition strengthens Razorfish Global’s Intelligence Practice by adding significant commerce and data analytics capabilities and makes it the only Adobe partner in Australia and the wider APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms, creative and experience design.Razorfish Global international CEO Michael Karg, said the move positions Razorfish to accelerate growth in the Australian market while building on a clear competitive advantage in the intelligence areas.2DataFish will complete its move into Razorfish Australia’s Sydney offices by the end of August and for now will maintain its own brand name.

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