Quiksilver carves out surf time for over-worked Japanese businessmen

Japanese businessmen, otherwise known as "salary-men", are notorious for their over-worked culture. As students with flexible schedules, they were able to enjoy time and surf, but once their careers took off, they no longer have the time.TBWA\HAKUHODO has launched a digital-led campaign for Quiksilver Japan to back its new "True Wetsuits" line, a surfers garment that can also be worn as suits on business occasions. The concept is to enable Japan’s over-working businessmen to regain their work/surf balance.The campaign launched today with the dedicated Quiksilver "True Wetsuits" website and an online film that shows fans how they can fit surf time back into their busy lives.https://youtu.be/UutiBRDxJ0U[gallery link="file" ids="92936,92937,92938,92939"]On the website, Japanese surfers can select their size and order the perfect wetsuits, including a jacket, pants, shirt and tie. The made-to-order suits cost 300,000 yen and take approximately two months from order placement to delivery.Watch the making movie of the film:https://www.youtube.com/watch?v=0d1oDResoOoCredits:Creative director: Kazoo Sato (TBWA\HAKUHODO)Copywriter: Takahiro Hosoda (TBWA\HAKUHODO)Interactive planner: Tetsu Suzuki (TBWA\HAKUHODO)Art director: Keisuke Shimizu (TBWA\HAKUHODO)PR planner: Hideyuki Kobayashi (TBWA\HAKUHODO), Wataru Seki (Material)Brand director: Shin Kimitsuka (QUIKSILVER JAPAN)Merchandiser: Eiji Kobayashi (QUIKSILVER JAPAN)Apparel: Kim Hyoksu (QUIKSILVER JAPAN)Factory manager: Satoshi Terai (C.WORLD)