PurpleClick hires Low

Search marketing agency PurpleClick Media has appointed Bryan Low to head the optimisation team.Low is tasked with overseeing the operations and development of its web optimisation and analytics team and will report directly to Leonard Tan, MD of PurpleClick .With around a decade of experience in the online space, Low has honed his skiils at GE Money and Citibank. He played a predominant role in implementing the well-known "Citibank Instant Cash" campaign."When added with web analytics, the power of search marketing is further enhanced. We are sure that Bryan's extensive analyst experience and passion for online media can greatly boost the service value to PurpleClick's clients," Tan said.