Publicis' Spark Foundry names new MD

Spark Foundry has appointed John Antoniades as managing director of the global business. In his new role, Antoniades will be tasked with driving global growth for the newly rebranded agency.Antoniades will also be responsible for managing key global client relationships that are run from outside of the US including Bel, UBS, Brown-Forman and King and will work closely with the global executive team to ensure Spark Foundry’s new brand positioning is implemented across all international markets.Prior to this, Antoniades led the operations for Starcom Mediavest Group across MENA. As CEO for the region, he was instrumental in driving major transformation across the agency, building world-class scaled data, content and technology capabilities. Under his leadership the business grew and diversified at a significant rate ahead of the market and became the number one agency in every market across the regionA veteran of Publicis Groupe for more than 20 years, most recently he has been fundamental in leading Publicis Media’s successful new business drive across the region, running the pitches for clients including Visa, Fiat Chrysler and Merck.“In Antoniades we have an incredibly talented, dynamic and accomplished leader and his impressive track record demonstrates his ability to grow markets, innovate and provide excellent leadership” Chris Boothe, US CEO for Spark Foundry said.Antoniades said: “I’m thrilled to be joining the amazing team at this very exciting time for the Spark Foundry. The agency has an enviable client list and I can’t wait to hit the ground running and drive real business growth, creativity and innovation for them.”Antoniades will report into Chris Boothe, US CEO for Spark Foundry and will sit on the global Spark Foundry Executive Committee.