Publicis Singapore makes another new hire

Publicis Singapore has appointed Joanne Theseira as new business director, a newly created role. According to a press statement, this is done as part of the agency’s commitment to "unify and integrate its services and offerings to clients."Bringing with her 12 years of experience in communications, marketing and advertising, Theseira will be responsible for Publicis Singapore’s new business partnerships with clients.Theseira (pictured) moves to Publicis Singapore from TBWA\ Singapore, where she spent the last decade leading client relationships across a range of industries, and driving new business for the agency group. Her clients included Economic Development Board, Tiger Airways, Mondelez amongst others.“Theseira is a rare hybrid in our industry—an integrated brand leader and a digital native with an entrepreneurial spirit. Her passion and vigour for new ideas will be key in helping us grow our business, and in creating real and positive change for our current and new clients," said Loris Nold, CEO of Publicis Asia Pacific.