SUBSCRIBE: Free email newsletter




Maurice Levy_Publicis

Publicis restructures Vivaki as Klues retires

Publicis will spin off its digital unit Vivaki as a separate business under a series of changes that also includes a new CEO.

Vivaki, a holding group that consists of four agencies – Digitas, Razorfish, Starcom Media Group and ZenithOptimedia, will become a separate business unit more broadly available to all Publicis agencies and the market.

In a statement Publicis chairman and CEO Maurice Lévy(pictured), said the move gives VivaKi and the four founding agencies greater autonomy to differentiate their offerings.

Additionally, VivaKi CEO Jack Klues will retire by the end of 2012 after 35 years with the organisation, but will remain with Publicis through the first half of 2013 to help establish VivaKi as a separate business unit.

Chief financial officer Frank Voris will take his place as CEO together with Rishad Tobaccowala, VivaKi’s chief innovation and strategy officer.

Image attribution:

World Economic Forum at en.wikipedia [CC-BY-SA-3.0-2.5-2.0-1.0 (, GFDL ( or CC-BY-SA-2.0 (], via Wikimedia Commons

Read More News

in Hong Kong by

Sony goes big with Xperia

Sony has launched what it calls the most ambitious marketing campaign for the Xperia brand...

in Malaysia by

Meet PHD Malaysia’s Jimmy Lim

"We are in the talent management business, so the toughest thing is dealing with talent," said Jimmy Lim, general manager of PHD M..


Leave a Reply

You must be logged in to post a comment.