Publicis will spin off its digital unit Vivaki as a separate business under a series of changes that also includes a new CEO.
Vivaki, a holding group that consists of four agencies – Digitas, Razorfish, Starcom Media Group and ZenithOptimedia, will become a separate business unit more broadly available to all Publicis agencies and the market.
In a statement Publicis chairman and CEO Maurice Lévy(pictured), said the move gives VivaKi and the four founding agencies greater autonomy to differentiate their offerings.
Additionally, VivaKi CEO Jack Klues will retire by the end of 2012 after 35 years with the organisation, but will remain with Publicis through the first half of 2013 to help establish VivaKi as a separate business unit.
Chief financial officer Frank Voris will take his place as CEO together with Rishad Tobaccowala, VivaKi’s chief innovation and strategy officer.
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