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Publicis Groupe names new president of PublicisLive

Publicis Groupe has appointed Anthony Gazagne as president of PublicisLive, an events agency within the Groupe’s network MSLGROUP.

Gazagne has spent the majority of his career at Publicis Groupe. Since joining Publicis Dialog in 1998, he has held numerous executive positions, most recently as managing director of PublicisLive since 2008. Gazagne’s predecessor, John Rossant, who held the position of president since 2008, will leave Publicis Groupe to continue the development of his foundation, The New Cities Foundation, and other personal projects.

Under John Rossant leadership, the agency organised events such as the Monaco Media Forum, the Abu Dhabi Media Summit, the Global Estuaries Forum, and the e-G8 forum in 2010.

“Anthony Gazagne is an extraordinarily worthy successor to John Rossant,” said Maurice Lévy (pictured), chairman and CEO of Publicis Groupe. He added that the promotion “is a natural next step for Gazagne within the Groupe.”

“Gazagne’s international experience and professionalism will be deeply valuable as PublicisLive continues to go from strength to strength,” continued Lévy.

Olivier Fleurot, CEO of MSLGROUP, added, “Gazagne has made a significant contribution to PublicisLive’s growth in recent years and his promotion to head of the events agency is in recognition of this. His commitment to excellence and delivering the very best for clients is second to none, and will pave the way for the agency’s further future growth.”

Publicis Groupe simultaneously announced a new leadership team to work alongside Gazagne. Vincent Perroud, currently associate director at the agency, is promoted to managing director, Switzerland. Matthieu Daurces, currently general manager in Dubai, is promoted to managing director, Middle East. Both will report directly to Gazagne, who will be supported by two vice-presidents, Alain Duchaussoy and Serge Wehrle.

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