psLIVE opens up in Indonesia

psLIVE, a brand experience agency, under the Dentsu Aegis Network, is opening of its representative office in Jakarta. Currently psLIVE has Asia offices in Malaysia and India.psLIVE Indonesia will be offering five different capabilities to its clients. This includes activation, retail and design, guerrilla marketing, sport events and entertainments.Yudhi Yashi Hastiardi will be leading the Indonesian team as the brand chief executive officer (CEO) of psLIVE Indonesia. He has extensive experience in the fields of creative and activation over 13 years. He has formerly worked at Lowe and Saatchi & Saatchi.Hastiardi said that psLIVE differentiates from other activation agencies as it is “not merely being the executive arm of a marketing campaign for clients” but rather the agency works in partnership with its clients in creating holistic concepts for marketing campaigns.“We emphasise more on holistic brand experience and implement our programs in an effective and measureable way. We believe that a successful marketing campaign depends on its content, which must have solid criteria, such as a high relevancy towards consumer’s demands and wants, effective delivery and execution to reach the right target audiences. We as the agency have responsibility to make it more exciting with Ideas,” said Hastiardi.Harris Thajeb, country CEO of Dentsu Aegis Network for Indonesia added that psLIVE Indonesia will further enhance the capabilities and positioning of Dentsu Aegis Network as a key player within the media communication, digital and creative industry in Indonesia.“psLIVE’s tagline is ‘Re-defining the way brands are built through engaging experiences’, bringing a fresh approach to the industries of media and creative within Indonesia as well as energising a healthy competition in this industry,” Thajeb added.